Following was also my MediaPost column…
Are Advertisers Suffering From Addiction?
A television network will laser-imprint its logo and slogan on eggs in major markets around the U.S. this fall as it launches 35 million “egg-vertisements†to promote its fall lineup.… Read the rest
Marketers often blame an intermediary agency when they are caught engaged in annoying, unethical or illegal practices, such as word-of-mouth stealth marketing, adware or spyware. I have little patience for executives and companies who hide behind intermediaries.… Read the rest
Noah Brier writes offers some vacation-reading reccomendations. This one caught my eye:
Chartreuse’s "The Big Difference Between Old and New" is as good a ‘state of the media’ as I’ve read. This line almost made me cry:
… Read the rest"Old media is begging for attention…New media is attention."
A reader of AttentionMax just brought to my attention that an executive at an email marketing company blatantly plagiarized my work – specifically my last column in MediaPost titled “Media Specialists Must Embrace Consumer-Generated Media”.… Read the rest
Or maybe dell is getting its act together. I purchased a Dell Inspiron 8600 notebook PC two years ago and had a horrific experience with customer service during my setup. This totally sucked considering I paid for the premium four-year warranty and service.… Read the rest
