Laurent Flores of CRMMetrix has a great post today on Research 2.0:
… Read the restListening is certainly the future, as researchers finally realize than their "raw materials" to produce data and insights: "Respondents" are getting more power, and as such the old traditional model of "forced questions" to get answers will soon die.
AdAge calls it another way to get the attention of affluent men. I call it more intrusive, mind-numbing clutter that accelerates overall decreases in attention to paid advertising. As I said recently, it’s the tragedy of the commons.… Read the rest
I like YouTube, the social video hosting Web site. But why would anyone upload their video work to YouTube when there’s Revver? Revver shares advertising revenue with the owner of the work, and YouTube does not, as far as I know. The only reason I would justify uploading my personal work to YouTube is if I didn’t care about generating any revenues, only populariy.… Read the rest
My cousin Smoke Wallin just Skyped me from 30,000 feet while flying Lufthansa over Turkey on his way to Mumbai, India. Actually, he first emailed me, but I immediately responded back telling him to download Skype and call me. He did right away, and it was pretty cool moment.… Read the rest
My friend Nigel Hollis at Millward Brown, the big research firm that measures advertising effectiveness, reports that the majority of his firm’s survey work now is conducted online, versus over the phone or via snail mail. Millward Brown is ahead of most.… Read the rest
