How do we promote and protect our personal identities in an age where our digital breadcrumbs have high potential to endure and be discovered for infinity? That’s the question I arrive at in my next MediaPost Spin column. Are you passionate about this issue?… Read the rest
Over at Engagement By Engagement, I’ve continued video interviews with media, marketing and advertising luminaries around the subject of Engagement. I’ve got several scheduled interviews during Advertising Week (next week), and I plan to do a lot of spontaneous ones as well.… Read the rest
The cross-posting with Engagement By Engagement is going to make me dizzy over the next few weeks. But I’d like to share the first installment in the Engagement Video Series, with Dr. Berkowitz:
I had the pleasure of meeting today with David Berkowitz, director of strategic planning at 360i, a search marketing firm.… Read the rest
In my official role at Nielsen BuzzMetrics, I convinced the Advertising Research Foundation (ARF) and the American Association of Advertising Agencies (AAAA) to let us create and lead a team blog around the Consumer Engagement Conference.… Read the rest
I’m in the Guardian newspaper (free reg required) today, in a story on companies listening to blog chatter (or barking):
… Read the restThere are well over 35m blogs on the net. Keeping abreast of all of them is impossible. But Nielsen BuzzMetrics, a New York firm, has developed an expertise in monitoring blogs – it works for 150 of America’s Fortune 1,000 firms.
