Get Ready To Engage!

In my official role at Nielsen BuzzMetrics, I convinced the Advertising Research Foundation (ARF) and the American Association of Advertising Agencies (AAAA) to let us create and lead a team blog around the Consumer Engagement Conference. Engagement By Engagement will feature periodic stories, interviews and links leading up to next week’s conference, as well as heavy blog coverage during the event itself. I most look forward to conducting a number of video interviews with illustrious execs and sharing them — a new experience for many of the folks attending the event. You can count on some cross-blogging with AttentionMax as well. Please let me know if you’d like to contribute to this team blog in any way – by writing a quick op-ed piece, participating in a video interview, or whatever. This should be a fun experiment! Help me make it a success.

Published by Max Kalehoff

Father, sailor and marketing executive.

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