At the ANA Masters of Marketing conference, I met up with the humble but very smart Joe Mandese, editor-in-chief of MediaPost, one of the more innovative publishers in the new-media space. I write a weekly op-ed column for MediaPost, but I rarely get to interact with Joe.… Read the rest
Category Archives: Topics
P&G CEO Suggests Glacial Gender Shift In Marketing Landscape
One of my dearest early-career mentors, Len Ellis, formerly EVP of strategy at WCJ, offered me some time ago one of the best metaphors to describe what’s happening at a macro-level in today’s marketing landscape. He suggested we are moving out of a long period of masculine aggression, characterized by targeting, disruption and interception.… Read the rest
Are Engagement Believers In Denial?
As I’ve mentioned perhaps too often, I was heavily involved at the ARF/AAAA Consumer Engagement conference last week. Well, after a week of pondering, here’s my conclusion, delivered via my MediaPost Spin column. The advertising Engagement initiative is making good progress — I’m a believer!… Read the rest
P&G CEO: “Let Go Of Control”
Here are key talking points from P&G CEO and Chairman A.G., during his keynote at the ANA Masters of Marketing conference. He didn’t offer a drastic call to action, but offered an authentic, confident and modest snapshot of what’s achieving success at P&G, the world’s largest consumer marketer.… Read the rest
ANA: Consumer Is In Control
Below are key talking points of ANA CEO Bob Liodice’s opening keynote speech at the ANA Masters of Marketing conference. The gist? The picture says it all, but it seems to contradict the overwhelming time spent playing montages of 30-second commercial spots to the audience in the main session.… Read the rest