The WSJ adds a new video twist to the never-ending debate about media measurement standards and audience samples versus log files. Magid Abraham, president and chief executive of comScore, an Internet measurement service, where I used to work, offers one of the best quotes yet:
… Read the restI think that people who are asking for a single standard are people who basically want to measure the world with one watch, knowing that no watch is perfect.
Laura Petrecca at USA Today penned a nice story today on the ad-clutter wasteland and consumers fighting back. (OK, I contributed a few zingers for this one.) Here are some notable quotes and passages:
"I’ve never seen things changing as much as they are now," says Rance Crain, editor-in-chief of trade magazine Advertising Age and a 40-plus-year observer of marketing.
The New Scientist reports on a new ‘maggot juice’ to help heal wounds:
… Read the restBandages containing fluids secreted by maggots could help accelerate the body’s healing process, research suggests.
Live maggots are sometimes applied to chronic wounds because they eat dead tissue, but leave healthy tissue alone, boosting healing.
My wife and I are on a "babymoon" in Montreal, Quebec this week — a quick getaway before Kalehoff Junior enters the world sometime in December. This is my first trip to Montreal, and I’m amazed that we’re only a six-hour drive from New York City.… Read the rest
I left the ANA Masters of Marketing conference to return home to NewYork. Unfortunately, I missed the “What Sticks” presentation by Rex Briggs, CEO of Marketing Evolution, and Greg Stuart, CEO of the Interactive Advertising Bureau, who’s wrapping up a successful six-year run there.… Read the rest
