How Much Of Your Advertising Sticks (or Sucks)?

I left the ANA Masters of Marketing conference to return home to NewYork. Unfortunately, I missed the “What Sticks” presentation by Rex Briggs, CEO of Marketing Evolution, and Greg Stuart, CEO of the Interactive Advertising Bureau, who’s wrapping up a successful six-year run there. Rex and Greg recently co-authored What Sticks, a book about advertising measurement and effectiveness. Fortunately, I was able to pull Rex aside for a video interview, to be cross-posted here and on Engagement By Engagement. Click Play below to view our discussion about the state of advertising, measurement, Engagement and the future.


Published by Max Kalehoff

Father, sailor and marketing executive.

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