No Watch Is Perfect

The WSJ adds a new video twist to the never-ending debate about media measurement standards and audience samples versus log files. Magid Abraham, president and chief executive of comScore, an Internet measurement service, where I used to work, offers one of the best quotes yet:

I think that people who are asking for a single standard are people who basically want to measure the world with one watch, knowing that no watch is perfect.



Published by Max Kalehoff

Father, sailor and marketing executive.

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