While many so-called A-list bloggers would be expected to fill the top ranks of blog posts most linked to, it’s interesting how a relatively unknown blog can quickly capture the passion of thousands and mobilize a community overnight. And that was the case with mother.livejournal.com’s… Read the rest
Category Archives: Topics
Is ‘Immersion’ A Threat To Traditional Market Research?
Nigel Hollis, reflecting on P&G’s so-called call for consumer immersion, asks what such a trend means for marketers’ understanding of their customers, and if immersion will proliferate at the expense of traditional market-research methods.… Read the rest
Marketers: It’s Time To Stop Blaming Your Woes On The Consumer!
Here’s my next MediaPost column, where I largely agree, yet still deconstruct, the ANA’s top transformation prediction for 2007: consumer In control. The ANA is a great organization, but it seems this year’s top-ten transformations list walks a fine line between desired outcome and mandate.… Read the rest
Goodbye Brooklyn, I’ll Miss You
As if my wife Laura and I didn’t have enough going on with the recent birth of our son (aka, sleep deprivation), a fulltime job and the holidays, we just closed on the sale yesterday of our apartment in Park Slope, Brooklyn.
I already miss Brooklyn, where Laura and I ventured to from Manhattan in 1999 – a few years following our graduation from Syracuse University.… Read the rest
The ANA’s Top Ten Marketing Transformations For 2007
Lesley Weiner, from the Association of National Advertisers’ public-relations agency, just sent over ANA CEO Bob Liodice’s top-ten list of changes his team expects to affect the way marketing programs are planned, created and executed in 2007.… Read the rest