Steve Jobs Is Right: DRM Upsets Consumers

 

I’m no DRM expert, but as a consumer I think today’s DRM standards are intolerable. And that’s what I wrote about in today’s MediaPost Spin column here. The full text is below.

Steve Jobs Is Right: DRM Upsets Consumers

February 9th, 2007 by Max Kalehoff

Steve Jobs’ open letter to the music industry regarding digital rights management for music files this week has escalated the debate tremendously.

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A 30-Second Super Bowl Spot Is Worth $2.6 Million If You Optimize The Ancillary Web Of Consumer Pass-Along

…and that’s what I concluded today on Reuters Television. Click here for the full streaming interview with anchor Fred Katayama.

 

The irony is that Reuters, itself, is missing opportunities to optimize the ancillary Web of consumer pass-along.… Read the rest

Is Your Market-Research Survey Really A Negative Ad Campaign?

Let’s face it. If you respond to a survey these days, that makes you an anomaly.

Thanks to excessive commercial survey solicitations — interceptive, disruptive, too long and delivering little in return — consumers frequently avoid them with as much determination as they do advertising.… Read the rest