A 30-Second Super Bowl Spot Is Worth $2.6 Million If You Optimize The Ancillary Web Of Consumer Pass-Along

…and that’s what I concluded today on Reuters Television. Click here for the full streaming interview with anchor Fred Katayama.


The irony is that Reuters, itself, is missing opportunities to optimize the ancillary Web of consumer pass-along. For example, I’m giving you a link to their Web site, versus embedding the clip right here on AttentionMax. You may click on to the Reuters site, but you’d be more likely to view the interview if I had it embedded right here.

Now, the moment of truth. What do you think of my interview?  

Published by Max Kalehoff

Father, sailor and marketing executive.

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