With recent death-threat attacks against high-profile bloggers (i.e., Kathy Sierra and Robert Scoble), there’s a been an expected surge in blog discussion — including naive surprise — about how such hatred could take place (see BlogPulse graph below).… Read the rest
Category Archives: Topics
Live From The International Conference On Weblogs and Social Media
I’m in Boulder, Colorado, at the International Conference On Weblogs and Social Media, for which my company was an organizing sponsor. ICWSM “aims to bring together researchers from different subject areas (e.g., computer science, linguistics, psychology, statistics, sociology, multimedia and semantic web technologies) and foster discussions about ongoing research on Weblogs and social media.”… Read the rest
Is Advertising Dead?
Is advertising dead — specifically, the kind that intercepts, interrupts and coerces? Bob Garfield’s must-read Chaos Scenario 2.0 analysis makes a compelling case that’s where we’re quickly headed. I just wish the “2.0” would die with it.… Read the rest
Which Marketing Discipline Will Own Consumer-Generated Media?
Below is my latest MediaPost column, and here’s the link over there.
… Read the restWhich Marketing Discipline Will Own Consumer-Generated Media?
March 23, 2007 by Max Kalehoff
Blogs, boards, buzz and, well, more buzz! Since my job is at the center of measuring all this stuff, I get to hear how a lot of marketers and agencies are aligning around this emerging area we call consumer-generated media (CGM).
Online Ad Industry Gathers At OMMA Hollywood
I’m at OMMA Hollywood and moderating the first marketing breakout panel on “keeping your brand healthy during viral outbreak.” (I served as chair of the conference programming dedicated to marketers.) I’m here today and tomorrow, so leave a comment or shoot me an email if you’re also here and would like to meet up.… Read the rest