Go Sanjaya! (And Mapping Mental Associations In The Blogosphere)

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Have you ever wondered what consumer sentiment and mental associations look like among members of a distributed community of stakeholders? That question is on the ephemeral side. However, it’s an important one marketers should be asking constantly, relative to their own brands, competitors and categories.… Read the rest

comScore Launches First Blog

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Internet panel measurement firm comScore launched comScore Voices, its first official company blog. The two lead authors are Magid Abraham, CEO, and Gian Fulgoni, chairman. I learned a lot from working closely under Gian during my tenure at comScore; I was actually an early employee at Media Metrix and joined comScore through its acquisition us.… Read the rest

Erwin Ephron On Advertising Engagement

Following my recent and innocent pondering over the state of advertising engagement, advertising theorist and engagement critic Erwin Ephron chimed in today via his Mediaweek “Blunt Pencil” column:

It is our inability to define what we are talking about as more than a wild card that makes engagement dark and troubling.

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Television Voting Contains Valuable Lessons For Market Researchers

In my latest MediaPost column, I propose that television voting contains some key lessons for the market research industry, especially the practice of luring respondents. And what better example than American Idol? There is some passionate discussion at the MediaPost blog.… Read the rest