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The Challenge For Advertising Holding Companies That Buy Their Way Into Digital

AdAge examined how big advertising holding companies have been trying to catch up by buying their way into digital. The titansâ€™ proverbial canned quotes:Â

Publicis Groupe CEO Maurice Levy’s comment last December: “Digital is becoming the core marketing tool.

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SÃ£o Paulo’s Biggest Problem Is Not Advertising

I recently penned a column about SÃ£o Paulo’s recent decision to ban outdoor advertising and over-sized logos. Well, perhaps we lost sight of priorities in the chase for a story — albeit, a categorical ban on outdoor advertising is pretty newsworthy.… Read the rest

The Web Is A Woman, And Algorithms Are Creative

My friend Len Ellis pointed me to his recent contribution to Adweek, where he opines on the different “types” of creativity required by different marketing disciplines — including advertising, web design and data-based marketing.… Read the rest

Will Upfront Mutation Spawn Buy-Sell Innovation?

More regurgitation of myself, I cleaned up a recent post on the upfronts and made it my latest MediaPost column. I said:

Considering the massive advertising stake that is television and the Madison Avenue institution, I wonder: Will the erosion of the upfronts and the intertwined explosion of digital truly prompt a next generation in media buying and selling?

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Television Is Not Healthy For Young Children

Reuters reports on a University of Washington research study claiming that about 90 percent of U.S. children under age 2 and as many as 40 percent of infants under three months are regular watchers of television, DVDs and videos. “We don’t know from the study whether it is good or bad.… Read the rest