I recently penned a column about SÃ£o Paulo’s recent decision to ban outdoor advertising and over-sized logos. Well, perhaps we lost sight of priorities in the chase for a story — albeit, a categorical ban on outdoor advertising is pretty newsworthy. A prominent technology and media analyst who frequents SÃ£o Paulo just e-mailed me and said (with request of anonymity):
BTW I saw your column about SÃ£o
Paulo. Iâ€™ve been there. The whole city is covered, top to bottom, with graffiti â€“ even the 13th floor of the soviet style apartment blocks. The idea that they are banning advertising is pretty funny given the way the city looks. Speaking as an outsider, advertising is certainly not their biggest problem!
Graffiti or advertising? Which is worse? Which is better?
(Photo credit: Thomas Hobbs and his “SÃ£o Paul Graffiti” Flickr set)