Do you follow any blogs that spontaneously switch between multiple languages? I do, and my friend Laurent Flores is one of those cases. He lures me in through our friendship and his interesting content — in English — and then forces me to revert to my amateur, high-school French at the drop of a dime.… Read the rest
Category Archives: Topics
Why Marketers Should Blog
In my latest MediaPost column, I focused on what I’ve learned through blogging…
Why All Marketing People Should Blog
May 18th, 2007 by Max Kalehoff
I’ve authored, contributed to and built several blogs over the past four years. My blog endeavors have spanned my work and personal life, and, most recently, that fuzzy area in between.… Read the rest
Evolution Of The Advertising Ecosystem: Microsoft Acquires Aquantive
The ambiguity of media, advertisers and agencies continues. On the heels of ad-agency holding company WPP’s announcement to acquire ad-network company 24/7, marketer and media play Microsoft just announced it will acquire ad-agency and -technology company aQuantive for $6 billion. … Read the rest
Google Wins Appeal on Copyright of Nude Images
The Washington Post confirms:
… Read the restA federal appeals court ruled yesterday that Google did not infringe on the copyrights of an adult publishing company by displaying thumbnail images of its nude photographs, handing Internet search companies a victory by allowing the display of such miniature pictures in search results.
Earned Attention Should Become The Cornerstone of Marketing Integration
Barbara Bacci Mirque at the ANA noted that ideas are the answer to the top-of-mind marketing challenge known as “integration”:
… Read the restA recent ANA survey highlighted that integrated marketing now tops the list as the issue that keeps senior marketers up at night.