My recent MediaPost column on the disparity of online advertising spending — and how it’s a good thing — ushered in some good feedback on the MediaPost discussion forum.
One important theme that emerged in the comments as a reason for the disparity of online spend was proof of effectiveness.… Read the rest
Here’s my latest MediaPost Spin column, on why the disparity of online advertising is actually a good thing. As usual, also check out the feedback on the MediaPost discussion forum…
… Read the restThis Disparity In Online Advertising Is A Good Thing
August 24th, 2007, by Max Kalehoff
As a chairperson of OMMA and presenter in a number of Advertising Week events, I’ve been debating with many smart industry colleagues just what are the most critical issues to probe.
Nielsen, the parent of the Nielsen BuzzMetrics service, where I work, is set to launch a social network for entertainment enthusiasts — called Hey! Nielsen.
I’ve contributed to Hey! Nielsen strategy for the past couple months, and believe this initiative is significant.… Read the rest
A few weeks ago I analyzed Freakonomics’ dilema over its subscribers’ protest of the blogs’ move from full to partial RSS feeds, inherent with its new partnership under the NYTimes online umbrella. Yesterday Freakonomics coauthoer Stephen Dubner explained their final decision not to revert back to full RSS feeds, at least in the short term:
… Read the restBut can’t they [NYTimes] sell ads on a full feed, so that feed readers can still get all the content they want delivered to their computers for free without having to visit a single web site?
Brandweek had a nice lead story yesterday on buzz and sentiment around Food Advertising To Kids — based on research I worked on with my colleagues at Nielsen BuzzMetrics. The key thing for marketers to consider is that while sentiment is very mixed and attitudes undecided, buzz levels imply that awareness and engagement levels around the issue are rising.… Read the rest
