I’m falling for it. Following its infamous Dove Evolution cause-inspired real-beauty online video, Unilever has followed it up with Dove Onslaught. It’s pretty compelling and likely to generate a lot of talk and consumer-driven syndication.… Read the rest
Category Archives: Topics
When Media Specialization Becomes Liability
Inspired by one of last week’s OMMA panels, here’s the full text of my latest MediaPost column. Evan Brown’s comment in the MediaPost discussion forum represents precisely the sort of liability I’m talking about.… Read the rest
Knight Rider Returns: A Historic Revival
Yesterday was the best day I had all week. I learned that NBC is bringing back Knight Rider, the television series based on the the super-cool 1982 Trans Am, named KITT (Knight Industries Two Thousand), originally driven by crime-fighter Michael Knight (David Hasselhoff).… Read the rest
Our Inability To Think Rationally
A recent episode of NPR’s On the Media posited a dour explanation of how people process messages, rooted in truth, myth or lies. In an interview with Bob Garfield, Shankar Vedantam, columnist at the Washington Post, explained:
… Read the restThe mind relies on a number of rules of thumb, and one of the rules of thumb that it uses is that things that are more easily recalled are true even if the context in which they originally heard the statement was that the statement is false.
“Defensive Branding” Tackled At OMMA
In case you missed my standing-room-only panel at OMMA on Monday, Karl Greenberg from MediaPost covered it here. The discussion was on “Defensive Branding” — the art and science of promoting and protecting your brand in an age where brands have less control.… Read the rest