Todd Parsons disagrees with my call to kill the overused term “conversation” in marketing contexts. Todd said:
… Read the restWe use, it, our customers use it, our entire business is built on it! So its difficult to throw the baby out with the bathwater.
For my latest MediaPost column, I unpacked an earlier post on our inability to think rationally and tendency to believe what’s false. There’s some good, angry feedback coming in at the MediaPost discussion forum. Here’s a snippet:
… Read the restDid you know that Saddam Hussein was directly involved in planning the Sept 11, 2001, terrorist attacks, and that most of the hijackers were Iraqi?
Matt Creamer points to this NYTimes story about a start-up called Ad-Air, which claims to have created the “first global aerial advertising network — giant, billboardlike ads that will be visible from the air as planes approach runways.” Please note: I work in the marketing industry and I support advertising.… Read the rest
Considering my recent new car purchase and online experience, I’m particularly enthusiastic about my Nielsen BuzzMetrics colleague Bill Stephenson’s work in the automotive industry. In fact, Bill just released public data about the impact of consumer-generated media in driving transparency among manufacturers and dealers.… Read the rest
There’s no doubt in my mind that Advertising Week’s biggest, most abused cliché was “conversation.” With all due respect to the Cluetrain, advertisers’ excessive, ambiguous and disingenuous insertion of the word between every other breath became downright difficult to stomach.… Read the rest
