I’m beginning to hate the term “social media” more everyday. As David Pogue, tech columnist at the NYTimes once said, “What is social media? A bunch of televisions talking to one another at a cocktail party?”
Regardless, self-expression and peer-to-peer communications are changing the game in how businesses and customers interact.… Read the rest
The following is also my MediaPost column this week. I wrote this from the Search Insider Summit in Park City, Utah. My column has nothing to do with search. I’ll report highlights of the search show later.
10 Principles To Inspire Your Brand (And Maybe Save It)
December 14th, 2007 by Max Kalehoff
Four weeks into my new job at a startup, I’ve been thinking a lot about what our brand and reputation should become.… Read the rest
Everyone’s talking about the looming recession, especially in the advertising business. I think there’s solid thinking about what the next year holds, but I took a stab at what the next five years may look like. My post below is also this week’s MediaPost column.… Read the rest
Yeah, I’m not kidding. AdAge reports:
… Read the restThe Golden Arches picked up the $1,600 cost of printing report-card jackets for the 2007-2008 school year in Seminole County, Fla., in exchange for a Happy Meal coupon on the card’s cover. With 27,000 elementary school kids taking their report-card jackets home to be signed three or four times a year, that’s less than 2 cents per impression.
Reflecting on ZenithOptimedia’s latest ad-spend forecast, Jeff Jarvis asks why the U.S. is behind in its share of online ad spending versus major European countries:
… Read the restIs it that the national media markets in those countries are more competitive and thus, perhaps, innovative?
