I had an impromptu meeting last October with Surinder Siama from ResearchTalk, one of the best multimedia hubs for all things and people in the research and analytics industry. He had a few hours in New York before heading home to London, and I had no lunch plans.… Read the rest
Category Archives: Topics
Email Blows Away All Other Social Networks
The following is also my latest MediaPost Spin column.
Email Blows Away All Other Social Networks
January 4th, 2008 by Max Kalehoff
With the explosive excitement and high valuations of Facebook and the like, it’s time to take a step back and acknowledge the mother of all social networks: email.… Read the rest
Every Signal Defines You
My colleague today cited a passage by Seth Godin:
… Read the restEvery time you interact with a customer, you’re engaging in marketing. Doesn’t matter if you’re instituting a policy, gaining some data, delivering an invoice… it’s a marketing interaction.
Social Media Is Lexical Deviation
In my last MediaPost Column on “social-media best practices,” Dave Evans challenged me on my growing rejection of the term social media. He then unpacked his argument into a ClickZ column. He said:
… Read the restAt its core, social media both encompasses and provides a set of tools that enable members to share and share in the information around them.
Reach Out And Touch Your Customers…For Your Sake As Well As Theirs
Today everyone in my company is going to call ten customers. The objective is to check in on them and see how they’re doing. This sounds like a mundane exercise, but there are multiple past companies I worked at that eventually grew big and developed internal silos that never touched a SINGLE customer.… Read the rest