Yeah, I’m not kidding. AdAge reports:
… Read the restThe Golden Arches picked up the $1,600 cost of printing report-card jackets for the 2007-2008 school year in Seminole County, Fla., in exchange for a Happy Meal coupon on the card’s cover. With 27,000 elementary school kids taking their report-card jackets home to be signed three or four times a year, that’s less than 2 cents per impression.
Reflecting on ZenithOptimedia’s latest ad-spend forecast, Jeff Jarvis asks why the U.S. is behind in its share of online ad spending versus major European countries:
… Read the restIs it that the national media markets in those countries are more competitive and thus, perhaps, innovative?
Below is the full text of my MediaPost column this week. I have a feeling that battling complexity and striving for simplicity will become a strong undercurrent in my writing going forward. It’s the mindset of my new workplace and it’s permeating my brain.… Read the rest
MediaPost reported on the Interactive Advertising Bureau’s first Audience Measurement Leadership Forum, which took place in New York yesterday:
… Read the restThe conference was aimed at demystifying Web metrics at a time when marketers and agencies have more ways of measuring online audiences than ever.
Since a number of PR professionals — and a few complete nonprofessionals — read this blog, I thought I’d point out Kevin Dugan’s excellent “top-ten things you should never say to the media” roundup. My recent account of avoiding “smoke up my rear” by a neophyte PR guy actually made it in there as the top “slick shout-out and honorable mention.”… Read the rest
