In my last MediaPost Column on “social-media best practices,” Dave Evans challenged me on my growing rejection of the term social media. He then unpacked his argument into a ClickZ column. He said:
… Read the restAt its core, social media both encompasses and provides a set of tools that enable members to share and share in the information around them.
Today everyone in my company is going to call ten customers. The objective is to check in on them and see how they’re doing. This sounds like a mundane exercise, but there are multiple past companies I worked at that eventually grew big and developed internal silos that never touched a SINGLE customer.… Read the rest
I’m beginning to hate the term “social media” more everyday. As David Pogue, tech columnist at the NYTimes once said, “What is social media? A bunch of televisions talking to one another at a cocktail party?”
Regardless, self-expression and peer-to-peer communications are changing the game in how businesses and customers interact.… Read the rest
The following is also my MediaPost column this week. I wrote this from the Search Insider Summit in Park City, Utah. My column has nothing to do with search. I’ll report highlights of the search show later.
10 Principles To Inspire Your Brand (And Maybe Save It)
December 14th, 2007 by Max Kalehoff
Four weeks into my new job at a startup, I’ve been thinking a lot about what our brand and reputation should become.… Read the rest
Everyone’s talking about the looming recession, especially in the advertising business. I think there’s solid thinking about what the next year holds, but I took a stab at what the next five years may look like. My post below is also this week’s MediaPost column.… Read the rest
