Following is also my latest MediaPost Spin column…Â
Sophistication Will Be Search Industry’s New Master
February 8th, 2008 by Max Kalehoff
A colleague of mine who helped build one of the earliest proprietary online services wisely noted that one of the most significant and inevitable forces shaping the Web is sophistication.… Read the rest
Mark Peterson, director in Procter & Gamble’s External Business Development organization, speaking last week at the Brite Conference, offered one of the most compelling stats underscoring why companies need to organize themselves to cultivate innovation from the outside, as well as inside.… Read the rest
I’m a guest blogger and discussion catalyst for the 2008 BRITE conference and CMO Summit on branding, innovation, and technology. It was put on by the Center on Global Brand Leadership at Columbia Business School.
The kickoff CMO Summit today was off-the-record, but I’ll share a gem from Bernd Schmitt, Columbia Business School professor and director of the aformentioned Center.… Read the rest
Jonny Bentwood at Edelman pointed to a recent Wall Street Journal story by Lee Gomes, which probed the opacity and subjectivity of industry analysts in the tech sector. Aberdeen Group was the poster child:
… Read the restThere were many excesses during the Internet bubble; one involved the Aberdeen Group, which passed itself off as a technology consulting and research operation, but which was for the most part a “pay-for-praise” operation.
I’ve been nominated for a board seat at the Search Engine Marketing Professional Organization (SEMPO). If you’re a SEMPO member, please vote for me in the upcoming election, February 6-15, 2008. SEMPO’s mission…
… Read the resta global non-profit organization serving the search engine marketing industry and marketing professionals engaged in it.
