As Peter Kim alludes, social media technologies and tactics are subordinate (by a long shot) to business relationship goals. That said, it’s reaffirming to see that Forrester Analyst Jeremiah Owyang‘s evaluation of online community technology platforms rated Telligent Systems as among the top two.… Read the rest
Category Archives: Marketing & Media
19 Top WordPress Plugins
[See update to this post here.]
Several people asked me recently for suggestions on starting a blog — particularly core software and functionality requirements. I believe WordPress is the best. A major reason is that it has the largest selection of top plugins to easily enable almost any functionality, thanks to its thriving open-source development community.
How To Create Effective Surveys That Make Customers Love (Not Hate) You
One flaw in my writing is that I’ll rant and rave about something that’s wrong, but fail to introduce or attempt a solution. Such was the case with my recent protest over pop-up surveys, as well as my corresponding poll emphasizing my community’s disdain over them.… Read the rest
Join Our Panel Discussion On Forrester’s Report On Trust In Corporate Blogging
Interested in how businesses use social media to build relationships with customers? Join us for a special panel discussion today…
I recently expressed disagreement with Forrester Research’s headline that most consumers don’t trust corporate blogs.… Read the rest
Damn Those Pop-Up Surveys!
“I hate these damn pop-up surveys!” a colleague cried earlier this week as she tried to complete a transaction on a Web site. And understandably so!With market competition up and the economic outlook down, it seems like pop-up surveys are bombarding us with increasing frequency.… Read the rest