Marketing & Media – Page 46

Making Advertising Profitable For Your Business

At Clickable, my startup, we dedicate ourselves to creating the simplest path to profitability for online advertisers. At the heart of that is goal-based advertising, an approach where businesses define their goals, track their successes, assign economic value to those successes, and then optimize continuously.… Read the rest

Crap Hats

The Internet is full of crap. There, I said it.

Search industry analyst Danny Sullivan agrees: “Search engines have ‘rules’ that they themselves knowingly allow others to break. Arguments erupt over the idea that any type of marketing is ‘manipulation.’… Read the rest

Dumping The TV Cable Box

I thought I embraced the future of television several years ago when we got our first TiVo. While that event was significant, it’s now clear our DVR was only a technological painkiller to make tolerable the broken state of television: scheduled screenings with heavy commercial interruption.… Read the rest

Get Smart

For the third year in a row, I’m attending the BRITE conference, produced by the Center on Global Brand Leadership at Columbia Business School. If marketing is part of your job, you should attend, too. Why? There are some mighty fine presenters, most of whom will make you think.… Read the rest