Whether through hype or genuine disruption, advertising is one industry where science, math and optimization sit center-stage. To advance this conversation, I’m moderating an executive panel at OMMA Hollywood on Monday to probe the validity and ramifications of digital audience aggregation and targeting in the advertising business.… Read the rest
Category Archives: Marketing & Media
Facebook, Twitter And Yammer Are Not Replacing Email, Rather They Are Subservient To Email
Fueled by the “Feed Me: Bite Size Info for a Hungry Internet†panel at SXSW, several bloggers and reporters have joined a discussion that ponders whether social media, news feeds and lifestreaming are replacing traditional email. “We are all in the process of creating e-mail 2.0,” David Sacks, founder of business social network Yammer said, reported the BBC.… Read the rest
Twitter A Hotbed Of Frangers
Amidst the hype machine of Twitter, I find myself more conscious of simple, everyday interactions that resemble the 140-character bite-size messaging platform. When you think about it, there are many forms of mini interactions that long preceded Twitter.… Read the rest
Optimize Your Personal Brand (If You Want To Exist)
In a discussion at my office last week, Steve Baker, author of “the Numerati,” described a day when there would be services widely available to help people optimize themselves in the new digital world. He underscored there have long been individual optimization services in the analog world.… Read the rest
Memorializing Facebook Profiles
The following was also one of my columns in MediaPost…
Two years ago I wrote:
… Read the restRelationships–whether physical or in the virtual world–are the fabric of life, and one inevitable fact in life and relationships is death. So it is natural that as the Internet and social media become more ingrained in people’s lives and identities, death and mourning will follow accordingly.