One of the biggest, overnight sensations in mainstream media and marketing circles has been mommy bloggers. They’ve stirred up a hurricane of hype and controversy, but now it’s time for daddies to enjoy the spotlight.
Which is why I’m delighted to announce my participation in Sony Electronics’ DigiDads Project.… Read the rest
Forrester analyst Shar VanBoskirk recently shared shared her firm’s updated interactive marketing forecast. I don’t pay attention to forecasts, but I thought the directional assertions were correct. Forrester says that advertising budgets, overall, will decline, but investment will pick up in other areas to drive growth:
With dollars moving out of traditional media toward less expensive and more efficient interactive tools, marketers will actually need less money to accomplish their current advertising goals.
Peter Himler says:
… Read the restMedia relations pros always have taken a “hybrid” approach to finding the “right,” i.e., most appropriate outlet. It’s just that today’s options transcend the wires, newspapers, magazines, local, network and syndicated TV, radio and websites, to include myriad bloggers and microbloggers.
“Hyperlocal†is the new buzzword in media and advertising. The word is especially in favor among community-oriented blogs and Web technology startups. But the word suffers from ambiguity. By extension, the promising sector it attempts to represent suffers as well.… Read the rest
I have tremendous respect for TechCrunch because the tech blog is innovating and changing the business of technology news. It is fiercely competitive in reporting big news first, as well as providing meaningful analysis. I’m ok with its trafficking in rumors, because the site is dynamic and allows correction and healthy debate.… Read the rest
