I spoke with reporter Mary Schneidau of the Atlanta Journal Constitution for her story today on consumer-generated advertisements, particularly the video sort. She noted that:
… Read the restFor companies and organizations, such ads have the dual benefit of being both relatively cheap and cutting-edge.
Please join the discussion and comment here on my latest MediaPost OnlineSpin column, which deals with the representation of minorities in the advertising industry. I say:
… Read the restNow that we’re past the riveting (serious sarcasm here) Cannes Lions International Advertising Festival, we can begin thinking about what the rest of the year will bring in media, marketing and advertising.
Home Depot — a store I despise because of its pathetic customer service — said it will begin selling advertising on its Web site as the retailer tries to tap into the strong demand for Internet ads, the Wall Street Journal reports.… Read the rest
Don’t get me wrong, I love Craigslist and have the utmost respect for Craig Newmark. However, in using three online classifed job boards (Craigslist, MediaBistro and Monster) in my search for a much-needed marketing manager, Craigslist delivered the most and most irrelevant applicants by far.… Read the rest
Unless you’re a fish, you know there’s a major heat wave embracing the U.S. This heat wave coincides with a major spike in blog mentions of keywords “hot”, “heat”, “sweltering” or “humid”.
On the topic of heat, here’s a U.S.… Read the rest
