My friend Nigel Hollis at Millward Brown, the big research firm that measures advertising effectiveness, reports that the majority of his firm’s survey work now is conducted online, versus over the phone or via snail mail. Millward Brown is ahead of most.… Read the rest
Category Archives: Marketing & Media
Are Advertisers Suffering From Addiction?
Following was also my MediaPost column…
Are Advertisers Suffering From Addiction?
A television network will laser-imprint its logo and slogan on eggs in major markets around the U.S. this fall as it launches 35 million “egg-vertisements†to promote its fall lineup.… Read the rest
Pop-Up Hell: The Marketers’ Fault!
Marketers often blame an intermediary agency when they are caught engaged in annoying, unethical or illegal practices, such as word-of-mouth stealth marketing, adware or spyware. I have little patience for executives and companies who hide behind intermediaries.… Read the rest
Don’t Beg For Attention, Be Attention
Noah Brier writes offers some vacation-reading reccomendations. This one caught my eye:
Chartreuse’s "The Big Difference Between Old and New" is as good a ‘state of the media’ as I’ve read. This line almost made me cry:
… Read the rest"Old media is begging for attention…New media is attention."
Email Marketing Company Plagiarized My Work!
A reader of AttentionMax just brought to my attention that an executive at an email marketing company blatantly plagiarized my work – specifically my last column in MediaPost titled “Media Specialists Must Embrace Consumer-Generated Media”.… Read the rest