Why Video Has Fundamentally Changed

Why has video fundamentally changed? Beyond Internet sharing and distribution — a la YouTube — it’s the ease of creating it.

MAKFilmingatAge12_0001.jpgThis is me shooting with the latest in consumer video-cam technology — in 1987. The Sony 8 weighed one-third as much as me with all the necessary gear, was three times as big as my head, and had an hour of battery life per charge.… Read the rest

Noah Brier On Likemind and Brand Tags

I caught up this morning with my intellectually curious friend, Noah Brier??????. By morning, Noah’s the founder of likemind.us, an international network of like-minded people that meet for coffee. By day, he’s a strategist at Naked Communications, the communications planning agency.… Read the rest

Aram Sinnreich On The State Of The Search Marketing Industry

At the SEMPO NY Local Working Group Meetup this week, Aram Sinnreich of Radar Research discussed key challenges facing search engine marketing today, based on data from SEMPO 2008 State of the Market Study. (Aram was my colleague through the Jupiter Media Metrix mashup in 2000!… Read the rest

Srikar Nagubandi On Launching A Search Marketing Program

At the SEMPO NY Local Working Group Meetup this week, I moderated a discussion with Srikar Nagubandi of Adaptive Marketing. Srikar discussed how he has resolved challenges managing up and across technology, management and marketing to get a search program in place.… Read the rest