Video: Stephen Starr of Revver, Fritz Grobe and Stephen Voltz of

Cross-post with Engagement By Engagement blog….

Today I moderated a standing-room-only panel at the OMMA conference on social video, and I was joined by a few pioneers from the space: First, I had Fritz Grobe and Stephen Voltz of, famous for the Diet Coke and Mentos experiment (seen over six million times as of today!).… Read the rest

More Video Interviews With Luminaries on “Engagement”

Over at Engagement By Engagement, I’ve continued video interviews with media, marketing and advertising luminaries around the subject of Engagement. I’ve got several scheduled interviews during Advertising Week (next week), and I plan to do a lot of spontaneous ones as well.… Read the rest

Video Blogging Begins

The cross-posting with Engagement By Engagement is going to make me dizzy over the next few weeks. But I’d like to share the first installment in the Engagement Video Series, with Dr. Berkowitz:

I had the pleasure of meeting today with David Berkowitz, director of strategic planning at 360i, a search marketing firm.… Read the rest