Video: Stephen Starr of Revver, Fritz Grobe and Stephen Voltz of

Cross-post with Engagement By Engagement blog….

Today I moderated a standing-room-only panel at the OMMA conference on social video, and I was joined by a few pioneers from the space: First, I had Fritz Grobe and Stephen Voltz of, famous for the Diet Coke and Mentos experiment (seen over six million times as of today!). Second, Stephen Starr, CEO and co-founder of Revver, joined as well; Revver is an video-sharing, syndication and ad-serving platform rolled into one. It’s like YouTube, but they split advertising profits with content creators, who can be just about anyone. I described here how I was using Revver to power the video on this Enagement blog.

I admire the folks from Eepybird as well as Revver, because of their grassroots passion, respectively, to create unique content and empower content creators to monetize. They originate far from the mainstream legacy of content creators and media folk; they’re true renegades and innovators, creating a totally new form of entertainment and media model. They’re also very nice guys.

I’ll stop rambling…here’s my interview with Stephen Starr of Revver, and Fritz Grobe and Stephen Voltz of Click Play to view. And below my interview is the famous Diet Coke and Mentos Experiment. Check it out. It’s hysterical! (At the OMMA conference, they also gave us a preview of their latest Mentos experiment, which has become an opening feature with the Blue Man Group.)



Published by Max Kalehoff

Father, sailor and marketing executive.

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