The New York Times reports that “The New York City Commission on Human Rights has scheduled hearings on how the advertising industry hires, retains and promotes minority employees, to be held the same week in September that the industry plans to hold its annual Advertising Week event.”… Read the rest
More “Search Is Strategic” Talk
Gavin O’Malley at AdAge writes a nice column about search informing offline marketing strategy and campaigns. Just as I pointed yesterday to ’s guest column in iMedia yesterday, it seems people are finally catching on to what I’ve been saying for a long, long time, and, most recently, here in my MediaPost search column:
… Read the restMarketers big and small have given credence to the short-term, direct-response benefits of paid search and optimization.
Mining Search Data for Market Intelligence
from iProspect wrote a guest column for iMedia on search-data mining, and it is eerily similar to a MediaPost search column I wrote back in January this year. Are we all nothing more than a bunch of tire kickers, preaching the same old gospel day in and day out?… Read the rest
No Place Like Home: The Brooklyn Riviera
One of the toilets in our apartment exploded on Sunday morning (the fresh water intake hose cracked), so Laura and I took a trip to Lowes to pick up a replacement. It was a beatiful, crisp day, and the Lowes parking lot, which is on Brooklyn’s Gowanus canal, was glowing.… Read the rest
My Adventures In MySpace…Chapter 8…It’s The Psychographics, Not Reach!
(Photo Credit: Mayo Clinic)
You thought the "My Adventures in MySpace" series was over? Not yet. Here’s some rare, intelligent commentary about the true value of MySpace as a business asset — coming directly from a Fox/MySpace exec.… Read the rest