Facebook advertising is in its infancy, yet the platform is growing fast. Facebook commands more total usage minutes than any other website, with the average user spending more than seven hours a month immersed in it. Facebook is not only competing for ad dollars from other Internet channels, but from every other advertising channel, including traditional television, print and radio.… Read the rest
I recently downloaded the ad-supported version of Angry Birds, the mobile game, on my Android smartphone.Â It’s fun and addicting. It’s so addictive, it’s almost annoying. Who would’ve thought it could be so gratifying to manipulate angry cartoon birds with special powers to kill pigs?
Groupon is killing it. It’s experiencing meteoric growth and (as of this writing) isÂ was on the verge of a $6 billion dollar acquisition by Google. The “deal-a-day flash-sale group-buying coupon service” is rewriting the rules on local business advertising and marketing.… Read the rest
It’s been nearly four years sinceÂ the city of SÃ£o Paulo, Brazil, voted — nearly unanimously — to ban advertising in public spaces.
While the U.S. advertising industry was indifferent to this far-away backlash, I thought it was intriguing.… Read the rest