from iProspect wrote a guest column for iMedia on search-data mining, and it is eerily similar to a MediaPost search column I wrote back in January this year. Are we all nothing more than a bunch of tire kickers, preaching the same old gospel day in and day out? I guess there’s only so much new material we can come up with, and perhaps my original piece wasn’t that original to begin with! I try to avoid it, but perhaps I’m similarly guilty of idea regurgitation — and just don’t know it.