Category Archives: Marketing & Media

Buzzwords like “big data” and “data-driven marketing” could make you believe that marketing leadership has been taken over by robots — logical and dispassionate.… Read the rest

Several articles on introversion recently found me – serendipity I suppose. I subscribe to the theory that introversion and extroversion is not a binary personality attribute, but a continuum. I lean toward the introverted side, I’ve been told.… Read the rest

One challenge I hear (and frequently observe) in early-stage companies is: “How do you get marketing, sales and account services to work together?” Similarly, “How do you overcome conflict between these different groups?”… Read the rest

Board members and CEOs of marketing and tech startups often ask me to provide informal feedback on their product marketing and positioning. That’s what I do! 🙂

I usually volunteer a couple sessions like this every week. This often includes a blink test on the website, a sales presentation and a product demo.… Read the rest