Is Your Company Rebrand A Reflection Of Who You Are, Or Who You Want To Be? Lessons From Southwest Airlines

It happens like clockwork and you see it all the time:

  1. A company decides to change its name or logo as part of a “rebrand.”
  2. Then the corporate communications department does a PR blitz to launch, explain and justify the rebrand — and get the wheels in motion for broad adoption.
Read the rest

14 Of The Worst Resume Mistakes Ever

Our marketing team is hiring actively for a variety of roles.

While I receive recruiting support from our HR/recruiting team, and other members of the marketing team, I try to keep close to all stages of the talent recruiting funnel. (A key responsibility of leading a brand is understanding the talent your brand attracts.)

This post is about the “top” of the recruiting funnel — the resume submission stage.… Read the rest