Management & Leadership

Is Your Company Rebrand A Reflection Of Who You Are, Or Who You Want To Be? Lessons From Southwest Airlines

Southwest Airlines - Boeing 737-7BD (N7744A) - Quintin Soloviev

It happens like clockwork and you see it all the time:

A company decides to change its name or logo as part of a “rebrand.”
Then the corporate communications department does a PR blitz to launch, explain and justify the rebrand — and get the wheels in motion for broad adoption.

D2C Lesson For B2B Marketers: Brand Performance

I had a wide-ranging trends discussion recently with the leadership of the Association of National Advertisers’ business-to-business (B2B) marketing excellence group. We discussed the surging hype of direct-to-consumer (D2C) brands.… Read the rest

Remember To Say “Thank You”

We’ve been expanding my team at work and interviewing lots of candidates.

We interviewed one candidate who seemed perfect for a certain role — one for which we received nearly 1,000 applications.

This candidate was smart, articulate and a cultural fit.… Read the rest

14 Of The Worst Resume Mistakes Ever

Our marketing team is hiring actively for a variety of roles.

While I receive recruiting support from our HR/recruiting team, and other members of the marketing team, I try to keep close to all stages of the talent recruiting funnel. (A key responsibility of leading a brand is understanding the talent your brand attracts.)… Read the rest

Whose Job Is It?

See something that doesn’t look right?

Wondering whose job it is to make it right?

Don’t stand around asking while the problem gets worse!

If you’re a leader, a team player, or just a descent person, you make it your job!… Read the rest