Is Your Company Rebrand A Reflection Of Who You Are, Or Who You Want To Be? Lessons From Southwest Airlines

It happens like clockwork and you see it all the time:

  1. A company decides to change its name or logo as part of a “rebrand.”
  2. Then the corporate communications department does a PR blitz to launch, explain and justify the rebrand — and get the wheels in motion for broad adoption.
Read the rest