I had an amazing birthday celebration today, along with my wife and daughter, who share the same birthday. (My son’s birthday is in November but we include him equally in all the July 23 festivities.) I’m thankful for my health and my family.… Read the rest
Category Archives: Marketing & Media
Marketers Guide To Facebook #Hashtags
Facebook has adopted the #hashtag, a form of metadata that provides a means of grouping messages, which can then be searched and aggregated. Most associated with Twitter, hashtags typically comprise a word or phrase prefixed with the # symbol.
This is a big deal for Facebook.… Read the rest
Why People ‘Fan’ Brands on Facebook
Have you ever wondered why your friends Like specific brands on Facebook?
It’s because they actually like those brands — less so because of coupons, giveaways or other enticing offers.… Read the rest
Keep Your Content Marketing Focused On Revenue
Content marketing is the wonk word du jour.
Conventional wisdom — at least according to the “Content Marketing Institute” — is that traditional marketing doesn’t work because prospects are shutting off those channels. To reverse this trend, marketers supposedly need to create engaging content that drives profitable action.… Read the rest
Advanced Degrees In Social Media
Apparently, I’m lacking a degree in social media.
Over the past week, the University of Florida has been targeting me on Facebook as part of a lead-generation campaign to drive enrollment for its journalism and communications school’s Master’s in Social Media.… Read the rest