I don’t like most shopping experiences. That includes physical stores and virtual ones.… Read the rest
Category Archives: Marketing & Media
7 Torture Tests For Marketing Agility
It’s that time of year when we start thinking about big themes for next year. 🙂 What will make marketers successful in 2014 and beyond?… Read the rest
Hard Enough To Find People With Personas, Now Brands Must Have Them Too
Consumer brands often develop big brand bibles, but they are largely ineffective at helping companies navigate social media. That is because they lack authentic personas, like people have. Yet shifts in the media and advertising landscape are creating a growing urgency for brands to have well-defined personas.… Read the rest
Erwin Ephron
I learned a few weeks ago from Joe Mandese that Erwin Ephron had passed away.… Read the rest
Advertising Is Moving Into Content And Feeds, Because That’s Where Attention Is Going
While everyone gets excited over “native advertising,” the challenge remains that nobody can agree exactly on what it is — or isn’t. Or if it’s something that has existed for a long time — or hasn’t. Not only has the term native advertising become a cliche, its frequent usage to describe the indescribable has made hearing it somewhat tiring.… Read the rest