Three years ago I hired an intern from China, an undergraduate student at Columbia University. She is one of the best college interns I’ve ever had — focused, smart, analytical, service-oriented, a clear communicator and kind.… Read the rest
Category Archives: Marketing & Media
Costco’s Viability For Single-Item Convenience Purchases
As a suburban dad of three small children, including an infant, I’m compelled to share this life hack and end this debate…
Most people think of Costco only as a big-box retailer — good for suburban expeditions in the minivan to stock up on industrial-sized quantities of household staples at competitive prices.… Read the rest
14 Of The Worst Resume Mistakes Ever
Our marketing team is hiring actively for a variety of roles.
While I receive recruiting support from our HR/recruiting team, and other members of the marketing team, I try to keep close to all stages of the talent recruiting funnel. (A key responsibility of leading a brand is understanding the talent your brand attracts.)… Read the rest
Cockroaches and Pop-Up Ads
The Atlantic published recently some great historical (as of this writing) essays about two staples of the Internet: pop-up ads and email (aka “cockroach”).
They’ve come with some great quotes as well.
The first, on the beloved pop-up ad:
… Read the restAlong the way, we ended up creating one of the most hated tools in the advertiser’s toolkit: the pop-up ad…Specifically, we came up with it when a major car company freaked out that they’d bought a banner ad on a page that celebrated anal sex.
When Malice Prompts Forgiveness
I battle continuously hackers seeking to embed hidden backlinks in my website code to game and gain Google search engine visibility for various e-commerce websites.
Since I launched this website in 2007, these invasive parasites have cost me countless hours engaged in malware removal, cleanups and Google restitutions.… Read the rest