â€œWhat Would Apple Do?â€ or â€œW.W.A.D.â€œ Thatâ€™s the key question we frequently ask ourselves at my company. Apple represents a high standard of simplicity and experience we aspire to in our product and most everything we do. So much that weâ€™re even proudly equipped with Lance Armstrong-inspired bracelets, with the W.W.A.D. acronym boldly engraved. My black bracelet has our logo facing outward, while my green one has the acronym showing. Whatâ€™s with the matching green shirt? Sheer coincidence. I swear.