Email is not sexy, but it’s fundamental and thriving. Email is the root of our identities on the Web. It firmly remains the default social network. It is a simple and ubiquitous channel. We all grant our attention to email.
Which is why email is becoming more popular among among businesses that seek our attention, our engagement and our wallets.… Read the rest
Like most people, I don’t like marketing messaging that interrupts, distracts, exaggerates or condescends. Which is frustrating because so many marketing messages do just that — while also being hokey, gimmicky, loud, snarky, aggressive or exotic.… Read the rest
I write, self-edit and publish most of my blog posts and short essays on my Mac laptop. I’ll find a one- or two-hour block of time and crank out a post, a few times a week.
However, I’m writing this post from my accountant’s office on my Blackberry, using my blog software’s new phone application.… Read the rest
I don’t know if it’s just me, but I’ve been receiving an unprecedented surge in two types of holiday cards: mass e-cards and mass-printed cards with no handwriting (not even a signature). Meanwhile, the volume of handcrafted, personalized cards and letters has droppedÂ significantly.… Read the rest