Reminder On Email Privacy And Etiquette

Email is not sexy, but it’s fundamental and thriving. Email is the root of our identities on the Web. It firmly remains the default social network. It is a simple and ubiquitous channel. We all grant our attention to email.

Which is why email is becoming more popular among among businesses that seek our attention, our engagement and our wallets.… Read the rest

Be More Effective Through Storytelling

New Scientist cites Chao Lu of China, who was able to recite 67,890 digits of pi from memory in 2005, making him a world memory champion. I found the method used by memory champions interesting:

Many of them use a mnemonic method. Before starting to memorize a number, they associate a person or object with each four-digit number from 0000 to 9999.

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Earth People To Marketers: ‘Only Straight Talk Please’

Like most people, I don’t like marketing messaging that interrupts, distracts, exaggerates or condescends. Which is frustrating because so many marketing messages do just that — while also being hokey, gimmicky, loud, snarky, aggressive or exotic.… Read the rest

Posting On The Go

I write, self-edit and publish most of my blog posts and short essays on my Mac laptop. I’ll find a one- or two-hour block of time and crank out a post, a few times a week.

However, I’m writing this post from my accountant’s office on my Blackberry, using my blog software’s new phone application.… Read the rest

Holiday Card Etiquette

I don’t know if it’s just me, but I’ve been receiving an unprecedented surge in two types of holiday cards: mass e-cards and mass-printed cards with no handwriting (not even a signature). Meanwhile, the volume of handcrafted, personalized cards and letters has dropped significantly.… Read the rest