Steven Levingston of the Washington Post wrote a nice front-page story on my company, titled "Blog Buzz Helps Companies Catch Trends in the Making". Excerpt:
… Read the restConAgra Foods Inc. got an early warning from chatter on the Internet that the low-carb craze was fading.
The connection between consumer-generated media and search marketing is a topic of intense interest and debate among many of my colleagues. "CGM and search" was even its own panel topic earlier this week at the Search Engines Strategies conference in New York (which my colleague Pete Blackshaw participated in).… Read the rest
After last week’s harrowing non-flight to Cincinnati, I’m glad to have arrived safely in San Francisco last night. I’m in the Bay Area for a few meetings and to participate on two panels at the New Communications Forum: Blogging & Word of Mouth Marketing and The New Ethics of Mass Communications.… Read the rest
Following the recent announcement that Nielsen/VNU was funding the merger of BuzzMetrics (my original company) and Intelliseek (our former top competitor), I’m happy to announce that the deal has finally closed! We are officially one company now…“Nielsen BuzzMetrics, the global measurement standard in consumer-generated media.” … Read the rest
Brian Barry of the Economist penned a nice piece called the “The blog in the corporate machine.” (Warning/disclosure: I was quoted in this story.) It covers how bloggers can be vicious, but also how they can help companies avert disaster.… Read the rest
