It’s Official…“Nielsen BuzzMetrics”

Following the recent announcement that Nielsen/VNU was funding the merger of BuzzMetrics (my original company) and Intelliseek (our former top competitor), I’m happy to announce that the deal has finally closed! We are officially one company now…“Nielsen BuzzMetrics, the global measurement standard in consumer-generated media.” 

This is truly is an awesome company and movement, which I joined fulltime in September 2005 after consulting to the CEO for the prior 12 months. (I was running my own marketing consultancy for media and research companies.) There is an incredible sense of mission and entrepreneurialism resonating throughout this place, and I’m having a blast working with all my new smart colleagues, including Mike Nazzaro, Pete Blackshaw and everyone else.

These also are scary and exciting times in the marketing and media industries – consumers empowerment is on the rise and consumer-generated media (CGM) is the epicenter. So, it goes without saying…I look forward to working with an ambitious, innovative team as we strive to advance the burgeoning industry of CGM measurement to the next level!

Published by Max Kalehoff

Father, sailor and marketing executive.

Leave a comment