Mission-Critical Presentation Advice: Dump Powerpoint

Today in Twitter, Steve Rubel pointed to Mitchell York’s “Less Is More” advice for presenters. In less-is-more fashion, Mitchell offered five concise tips. One really jumped out at me, although it was buried at number-four in the ranking:


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Great Marketing Comes With A Smile

The following is also my latest MediaPost Spin column.

Great Marketing Comes With A Smile

February 15th, 2008 by Max Kalehoff

We all know the difference between interactions where someone smiles versus when someone does not. When people smile, the experience more often than not is pleasant, if not enjoyable.… Read the rest