Rishad Tobaccowala & Yahoo Befriend One Another In Trade Ad

Rishad Toboccowala, CEO of Denuo, and one of the most respected media and marketing execs, teamed up with Yahoo for this trade advertisement below in the advertising section of NYTimes.com. I recall Comcast doing mutual back-scratch ads like this with a bunch of media-buying execs over the years (the clever “You’ve Come a Long Way” series), but this is the first time I’ve noticed an online media company doing this. But I’ll tell you one thing: this ad with Rishad sure got my attention, and now I’m writing about it! Rishad will benefit from the exposure, but I think Yahoo benefits most by associating its brand with Rishad’s credibility.


Published by Max Kalehoff

Father, sailor and marketing executive.

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