Nigel Hollis, chief research analyst at Millward Brown, is a hip guy, especially for a research guy. But he’s the last I would’ve suspected to come up with a clever way to promote his blog. I recently stopped by the Millward Brown offices to interview Michelle de Montigny for the Engagement By Engagement blog, and came across this nifty flyer in the lobby promoting Nigel’s blog:
This is one of the more engaging, non-BS corporate collateral pieces I’ve seen. It’s also the perfect size to be printed as a postcard, like the promotional ones you often see at restaurants and bars. Nice one, Nigel!