Once a childhood "Lethal Weapon" aspiration, Mel Gibson let me down with his recent anti-Jewish tirade. How much outrage did he cause? Blog mentions of "Mel Gibson" skyrocketed in the past few days to massive levels, and easily pushed mentions of "jew", "jewish", "judaic" and "judaism" to a six-month high.… Read the rest
Please join the discussion and comment here on my latest MediaPost OnlineSpin column, where I chime in on TiVo’s new Audience Research Measurement (ARM) service:
… Read the rest[M]any onlookers – especially in the trade and business press – have framed TiVo’s announcement not only as a service to generate revenues, but a way to coddle up to advertisers, by helping them understand an ad problem it spawned in the first place.
(From my colleague Sue MacDonald.) … Read the rest
USAToday and NYTimes today report that TiVo has started a research division to sell passive viewer and behavioral data about users of the service. TiVo’s mining and selling its data is a no-brainer, of course! What’s most interesting is they have a self-selected group of super-TV watchers, or early adopters, in which to tap into for emerging trends and viewer behaviors.… Read the rest
I spoke with reporter Mary Schneidau of the Atlanta Journal Constitution for her story today on consumer-generated advertisements, particularly the video sort. She noted that:
… Read the restFor companies and organizations, such ads have the dual benefit of being both relatively cheap and cutting-edge.
