I hate flying, especially these days, when my toothpaste gets confiscated by TSA. And after horrifying experiences when the plane fills with smoke after takeoff. I’m now on my way to Orlando for the ANA Masters of Marketing conference. Fortunately, I’m flying jetBlue, which makes flying enjoyable and upbeat (versus grueling).… Read the rest
Category Archives: Topics
Masters Of Marketing
Orlando, Florida: Here I come! I’ll be attending the Association of National Advertisers’ Masters of Marketing Annual Conference this Thursday through Saturday, and I plan to blog some, and hopefully find time to continue the Engagement By Engagement blog coverage (perhaps some more cross-posts).… Read the rest
Survey Finds Consumers Trust Traditional Media More Than New Media
LexisNexis just issued a seemingly misguided analysis on its survey of consumer trust of media sources:
… Read the restThe findings show that when consumers are faced with major events that significantly affect their lives, such as a pandemic or an ominous hurricane, their trust mostly remains with traditional media, such as professional journalists at mainstream newspapers, magazines, television and radio, versus emerging media sources created by citizen journalists including Internet-only publications, blogs and podcasts.
Critical Questions For Believers In Advertising Engagement
This is a cross-post with Engagement By Engagement…
Critical Questions For Engagement Believers
Here are my immediate thoughts on the ARF/AAAA’s Consumer Engagement conference, as we near its end. First, the conference was awesome and included much thoughtful discussion!… Read the rest
Real Human Emoticons
This is nifty: New Scientist reports on new emoticons based off of your actual face:
… Read the restSoftware that contorts an image of a person’s face to express different emotions could enrich text-based internet chat.
The researchers behind the system say it can quickly transform a user’s face to convey any of six emotions, ranging from anger to happiness.